No visual identity
Every piece of communication looked different, with no brand tying them together
A new face for a neighborhood with history
Los Cerros is a Madrid development known for staying exactly the same for a long time. They wanted a new face: something that respected its history but felt current. I built everything from scratch: brand identity, website, content, and I developed it myself with WordPress and Elementor, start to finish.
Challenge and goals
There was no consistent visual identity: every piece looked different from the last, and the website felt as outdated as the reputation they wanted to leave behind. Content was scattered, with no clear voice explaining what makes this neighborhood special.
The goal was to build a brand from scratch that felt modern without losing the emotional connection with the community already living there, and a new site, organized and easy for the client to maintain on their own.
Opportunities identified
Outdated website
No clear structure, hard to navigate, and hard for the client to maintain
Scattered content
No consistent brand voice explaining what makes the neighborhood special
Little emotional connection
The community didn't feel represented by the existing communication
Results
I built a new brand identity and a full site in WordPress and Elementor, from the information architecture down to every line of content. All of it designed so the client could update it themselves, without relying on a developer.
Research
Brand and identity audit, plus analysis of similar developments around Madrid
Prototyping
New visual identity and wireframes, built directly in Elementor
Testing
Development, adjustments, and content validation with the client through launch
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development, end to end
0+
pieces created
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built from scratch