SOFI RUIZ

Madrid, Spain Product Designer · Research, UX/UI & Design Systems +3 Years of Experience
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I design intuitive digital experiences with personality. "Making sure the button is exactly where it should be." We call it UX, but it's the same idea.

WORK EXPERIENCE

FigmaFigma
Adobe CCAdobe CC
HTML5HTML5
CSS3CSS3
WordPressWordPress
ElementorElementor
Google Web DesignerGWD
Claude AIClaude AI
Claude CodeClaude Code
ChatGPTChatGPT
GeminiGemini
RunwayRunway
HotjarHotjar
UserTestingUserTesting
MazeMaze
JiraJira
TrelloTrello
MagnificMagnific
01 Jun 2025 - Present

PRODUCT
DESIGNER

Kpi 360 Madrid, Spain
  • We work hand in hand with Air Europa & Foodbox.
  • I help unify UX/UI criteria between design and web teams, standardizing methodologies to reduce delivery times across departments.
  • I run usability audits, spotting issues and improvement opportunities across any digital product.
  • I define the visual consistency for creative pieces, campaigns, and landing pages, improving brand coherence across multiple digital touchpoints.
02 May 2023 – Jun 2025

PRODUCT
DESIGN
LEAD

AD-DO Marketing Madrid, Spain
  • Promoted from UX/UI Designer to Lead after showing real impact on conversion and consolidating the studio's design system.
  • Managed +10 real estate projects (Acciona, AEDAS, Nou Portixol), coordinating multidisciplinary teams of up to 8 people.
  • Led the redesign of Acciona Inmobiliaria: 3x average session duration and a reusable design system that cut down time on future projects.
  • Defined research, prototyping, and testing workflows as the team's standard methodology.
03 Oct 2020 – May 2023

PRODUCT
DESIGNER

Sopa Marketing Guadalajara, Mexico
  • Digital marketing agency focused on digitizing the hospitality industry, bringing in and managing 7 active accounts on an ongoing basis.
  • Led web design, visual identity, and digital campaigns end-to-end, taking on creative direction and direct client relationships.
04 Oct 2019 – Oct 2020

DIGITAL &
GRAPHIC
DESIGN

KR Marketing Guadalajara, Mexico
  • Responsible for creating and reviewing branding and editorial pieces (magazines, manuals) for agency clients.
  • Creative campaigns that kept visual consistency and strategic alignment with the client.

SELECTED PROJECTS